Project Description
Peking Rotisserie – Chicken with a spin
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
In a market dominated by many major players with very similar products, we needed to create an emotional appeal and make Peking stand for something to our consumers.
What We Did
We put the chicken on a fork. That’s the big idea. And it’s big because it works anywhere. In homes, workplaces and restaurants the world over. Wherever chicken is cooked or gobbled. We did this by writing the story of the Peking expert chefs, and how they’ve been putting the chicken on a fork for centuries. Gossip, banter or a simple catch up – we made chicken spin.
Print Design Services
Content Marketing
Branding
Results
We didn’t just deliver a brand. We created a concept with true local reach. And by spinning a chicken in Ireland, the Peking restaurants are now over 20 locations all over Ireland.
Ready to Talk?
DO YOU HAVE A BIG IDEA WE CAN HELP WITH?