WHAT IS BRANDING AND HOW IT WORKS? Brands and branding are all-pervasive and ubiquitous. The media are obsessed with brands, and everybody now uses the "brand" word. In recent times enormous changes [...]
This event has a practical purpose. It is a guide to branding - what branding is and how it works. The event is intended to help entrepreneurs, students of business, design and allied [...]
ARE INFLUENCER NETWORKS RULING THE MARKETING GAME? The term “influencer marketing” is the main buzzword these days, and although some might think that this is just a current trend in marketing [...]
The digital marketing landscape is full of brands that think creativity and technology are separate considerations. But the days of following a linear path to content creation are over. Brands and agency partners will [...]
Having been involved in both fiction writing and content marketing I’ve learned that these fields of work ultimately have the same goal: making a personal connection. A well-developed fictional character makes a story [...]
The future is here. Robots are walking, houses are talking and some of the largest companies in the world have a digital copy of our fingerprints. We may need oxygen to breathe, but [...]
With the advertising and marketing industry under fire from recent negligent commercial ads, questionable influencer relationships and the misuse of “big data,” now is the time to reexamine what authentic creative storytelling is [...]
It has never been easier to monetize your content. With the quick rise of social networks and being online almost all the time, you, as a publisher, have an almost unprecedented access [...]
